Choosing packaging for your product can be complex due to the many choices available and the various combinations you can use to achieve your final packaging solution. Stand up pouches can help remove the complexity of this process due to how versatile they are. They offer protection to your products and can be customised to represent your brand in many different ways, as well as being a more sustainable alternative to other packaging options. We’ve outlined everything you need to know to help you understand whether stand up pouch flexible packaging is suitable for you and how to get started with using it.
What is a stand up pouch?
A stand up pouch is a type of packaging that securely contains products within a sealed pouch-like space. Sometimes referred to as doy packs, stand up bags, or standing pouches, they’re used for products in just about every industry. They’re a flexible solution made up of one or several layers of high-quality materials that keep the products within fresh and safe from the outside elements. Some doy packs can stand up, others lie flat or have spouts, and some have characteristics such as bottom gussets, folded bottoms, flat, square or box bottoms or side gussets.
Stand up pouches come in various materials, sizes and finishes, meaning they can be fully customised to match the product and brand they’re representing. As they’re so easy to customise, they can help your product stand out against the competition, and they won’t restrict your creative visions. There’s a different type of pouch for every use and case, which is why it’s important to match your product with the right pouch.
How customisable are stand up pouches?
Stand up pouches can be customised in many ways and in even more variations than we advertise on our website. To help keep things simple, we’ve chosen to show some of the most common customisation options, but when speaking to customers, we’ll quickly understand if a niche type of customisation would be beneficial and we’d advise accordingly. To help you understand the different options you have, here are some of the different ways you can customise your stand up pouch:
- Material – such as aluminium pouches, Kraft pouches or clear material
- Finish – from matte to shiny, and everything in between
- Features – windowed sections, punched handles, euro slots, , seals, valves and more
- Size – anything from small pouches to heavy-duty square bottom pouches
- Style – classic stand up pouches, spout pouches and square bottom pouches
- Print – customised branding printed onto the pouch to match your brand’s vision
- Other – from tear notches to caps, and resealable grip-seal/zipper openings