Did you know the number of medication errors worldwide due to the absence of labelling on medicines? Many patients consume the wrong dosages or fail to take medication according to the prescribed schedule because of poor label designs. This can introduce a substantial threat to patient safety and never-ending loss to the company.
This is precisely why the government has laid down certain guidelines and rules for pharmaceutical companies. Adhering to these guidelines is integral to the well-being of patients and your company.
The right label designs will prevent possible medication errors and improve proper medication handling, storage, and consumption by patients. Your label design should be built according to the type of medicines you sell. Over the years, we have worked with thousands of medicine brands across the world. Today, we will share 263+ creative medicine label designs that are free to download and use for your company!
We will also discuss various aspects that you must consider when creating your first medicine label design for the Indian market. Let’s get started.
Types of Medicines that Require Specific Design Patterns in Their Labels
The design patterns of your medicine labels vary based on the nature, cultural background and regulatory requirements of each medicinal category. Here is a quick brief that explains the type of label design that will suit different varieties of medicine labels. Let’s get started.
1. Unani medicine label design
Unani medicine, originating from ancient Greek and Islamic traditions, is all about the right balance of bodily humour for maintaining health. For such medicine labels, you can incorporate traditional motifs, Arabic calligraphy, and symbols that denote the natural ingredients used in the medicine.
Choose earthy colours like brown, green, and beige to reflect the natural origins of Unani medicinal remedies. Highlight the therapeutic properties of the ingredients according to traditional Unani principles. For example, Indian Unani brands like Hamdard feature very elegant Arabic calligraphy that reflects the brand’s Islamic heritage. The earthy tones and botanical illustrations highlight the natural ingredients used in their Unani remedies.
2. Herbal medicine label design
Herbal medicine utilises plant-based ingredients for their healing properties. Labels of Indian herbal medicine brands like Himalaya Herbals feature botanical illustrations or images. They highlight the primary herbs used in the formulation. The natural imagery and green tones evoke a sense of freshness and vitality. State all crucial information on your herbal medicine labels, such as warnings about potential allergies, certification of organic ingredients, dosage instructions and more.
3. Ayurvedic medicine label design
Ayurveda is an ancient Indian system of medicine that emphasises the balance of three doshas: Vata, Pitta and Kapha. Popular Indian ayurvedic brands like Baidyanath incorporate Sanskrit terminology and symbols that represent the elements and doshas in their labels. You can incorporate intricate patterns inspired by traditional Indian art, like mandalas, lotus flowers, and more. Be sure to add the list of ingredients with their ayurvedic names, relevant certifications, quality seals, and other information for the consumers. This will help consumers understand the dosha-balancing properties of the medicine and its intended therapeutic effects.
4. Homeopathic medicine label design
Homeopathy is based on the principle – “Like Cures Like”. Homeopathic medicine labels usually have a clean and minimalist design. Consider using simple typography and subdued colours. Include the name of the remedy, its potency, dosage instructions, homoeopathic pharmacopoeia code, etc. Clear labelling is extremely important in homoeopathic medicines to ensure proper administration and prevent confusion among different remedies.
5. Allopathic (or conventional) medicine label design
Allopathic medicines rely on pharmacologically active substances to treat diseases. Labels of allopathic medicines have to be according to strict regulatory guidelines. There are standardised formats for clarity and consistency. Leading allopathic Indian brands like Sun Pharma and Cipla follow these standardised formats as mandated by the regulatory authorities. Their labels feature brand names, dosage information, safety warnings, precautions, barcodes for easy identification and more. Clear and comprehensive labelling is crucial for conveying the company’s commitment to quality, safety and innovation in allopathic medicine manufacturing.
