10/10 Indian households consider Indian spices the heart of every dish, from the staple dal chawal to a plate full of delish biriyani or pasta. Spices are one such secret ingredient that can transform even the most bland dishes into flavorful ones!

It goes without saying that India has one of the biggest markets in the spice industry worldwide. There are thousands of spices and spice blends sold in retail stores every day. You will be astonished to see how different brands sell the same kind of spices. So, what exactly makes the consumer buy one over the other? Easy! It all comes down to professional spice label designs that draw consumers and make them comfortable enough to trust a brand over the others!

Creating custom spice label designs will help your brand get the recognition and revenue it deserves! If you have a new spice brand in India or want to rejuvenate your spice brand this year, you are at the right place! We have shared 52+ fantastic spice label design ideas that will spice up every Indian kitchen rack. Plus, we have also shared insightful information on creating successful spice designs catered for Indian audiences. Let’s get started.

How does label design make it easier to launch your new Indian spice brand?

A successful spice label design plays a pivotal role in the overall launch of your new Indian spice brand. Here’s why:

• A spice label design will act as a visual representation of your brand identity. The label design will convey the authentic essence of your brand, its values, and what sets your Indian spice brand apart. This makes creating a memorable impression on the crowd easier for your brand.
• By incorporating unique colours, fonts, imagery and other design elements that resonate with the Indian culture and cuisine in your spice label designs, you can evoke a sense of curiosity and excitement. This will increase the likelihood of Indian consumers choosing your spices over others.
• Your spice label will provide essential information about your products in a clear and organised manner, starting with the product name, ingredients, and nutritional information and continuing to other relevant certifications. Your spice label design will bring much-needed confidence to consumers regarding your spices.
• Your spice label designs will make your products visually appealing. This will captivate the consumer’s attention and entice them to explore your spices further. The right choice of colours, typography, etc, can stimulate cravings, making your species irresistible to potential Indian buyers!

4 Quick Tips to Design Spice Label to Target Indian Market

A well-curated spice label design in India is an essential investment in this era. You need to invest in good quality label design to make your brand look trustworthy and authentic in the eyes of the consumers. Follow the below-mentioned tips to design your next spice label and capture the Indian market.

1. Determine the ideal size for spice jar labels

Spices usually come in jars or containers of different sizes. Ensure that your spice label designs fit your spice containers well. Explore different layouts, designs, and patterns that are accustomed to your brand’s different containers. This will ensure that every container of your brand has consistent labelling.

2. Include yummy graphics

Your spice labelling must be visually appealing to show off the rich heritage and flavour that your spice gives to the dishes. Hence, focus more on the foodies when designing the graphics for your spice label design. Take time to think about how you can create lip-smacking graphics to incorporate into your label design.

3. Choose your slogan wisely

Explain your spice’s flavour profile with a unique slogan, whether your spices are sour, bitter, spicy, salty or sweet. Use unique words that complement the beautiful imagery of your spices. Explore different kinds of fonts and typography to highlight the flavours of your spices. Use descriptive words that will tempt the foodies to indulge in your flavorful spices.

 

4. Bright, Bold Colours for an Eye-catching Look

As we said, you need to invest majorly in the visuals as they play a significant role in the overall sales and profits. Consumers are drawn to certain colours and graphics. Choose bright and bold colours. This will help customers spot your brand from a distance as the colour will pop and easily capture their eyes. Utilise the colours and graphics wisely to encourage the appetite and enthusiasm of the consumers.