“From the plantations to your cup, the journey of tea is a tough”. And in between this journey is a step that is pretty important and shouldn’t be overlooked. This step is its packaging. And one of the most important parts of the packaging is the label.
Creating appealing tea packaging is a form of art that combines traditional and modern aesthetics. Especially in a country like India, where tea is more than just a drink; it’s a tradition. So, the packaging and label designs greatly influence how consumers perceive your tea brand.
In this blog, we’re putting the spotlight on tea label designs. Various elements contribute to a product’s appeal and that includes its label designs. So, what makes a tea packaging attractive and how to create one for your brand? Follow along as we guide you on all of it and more.
What makes a tea label design effective in the modern market?
Tea is a beverage that serves different purposes. It’s a drink that some people drink to refresh themselves. Herbal tea is consumed by people who are looking for health benefits. For some other people, it’s a part of their culture and tradition and a medium to socialise with others. So, your tea label designs should be such that they cater and appeal to these diverse sets of audiences.
Your labels should be uplifting and relaxing, just like the tea inside the package. Less can be more when it comes to effective tea label designs. So, use soothing colours and minimalistic elements to make your entire packaging look classy and attractive.
Apart from that, make sure that the label shows important details like the type of tea, ingredients and brewing instructions clearly. You can also share something special about the tea, like where it’s from or its health benefits. Lastly, use legible fonts that are simple and big enough.
5 Major Aspects of Crafting Effective Tea Label Designs
Here are the five major aspects of creating effective tea label designs.
1. Product Name and Brand Identity
Labels on your tea are important. It includes crucial information such as the name of the product, its type and flavours and your brand name. The product name and brand should be unique and attractive, representing what makes your tea special. The tea label designs visually highlight that and act as part of your brand identity.
The brand identity should be reflected through the typography, logo, colour scheme and overall aesthetic of the label. The design of your labels can also tell a story about your tea. It can show if your tea is traditional, modern or health-focused.
2. Tea Type & Name
Not all types of tea business need to have the same type of labelling. Sure, certain requirements should be the same, like keeping the brand and product name highlighted with bigger fonts than the rest of the text. But you should make distinct labels based on the type of tea.
For example, for herbal teas, you must list the scientific names of each plant used besides the general information. On the other hand, for flavoured teas, make sure to clearly state what flavours you’re adding. Additionally, any special attributes like fair trade or single-origin should be highlighted.
3. Material and Texture
The material of paper used for tea labels makes a big difference. Textured paper gives a nice feel, while glossy labels make your product look more upscale. Paper choices range from basic matte to textured or metallic finishes, offering different looks and price points. The tea labels might need to resist moisture if the tea is sold in humid places. So, choose the material accordingly.
The shape of the label also matters. Standard rectangles look okay, but unique shapes like circles or ovals can stand out if they fit the container. You can also use clear labels can showcase the tea inside beautifully.
4. Functionality
When it comes to the functionality of labels, it means its practical aspects. This includes the durability of the label, how easy it is to read and its resistance to environmental factors such as water and sunlight. The label should adhere to the tea packaging and withstand handling in various conditions.
Another important aspect of a functional label design is the ease of opening the package without damaging the label. Lastly, a label is the identity of the product. So, have clear instructions for brewing, storage information and any necessary warnings on the label without cluttering it.
5. Innovation and Technology
Using new technology in tea label design can make it more attractive and useful. You might be thinking: ‘How can technology be integrated into a mere tea label design?’ Well, one of the best examples for this one will be the QR codes used on a label. They can direct customers to your brand’s website or detailed product information.
Additionally, Augmented Reality (AR) features can make your labels interactive, while Near Field Communication (NFC) tags can provide engaging brand experiences. These smart technologies offer extra information and interaction, such as videos on the tea’s origin and brewing guides.
